Come avere successo nel 2007: parlano i guru del 2006.
Ecco qualche frase (dei più giovani della lista) che terrò a mente…
One of the biggest lessons I’ve learned is that there has got to be a reason for what you’re doing. You actually have to care about what you’re doing. The business has to be about something. Whatever the point of it is does not have to be inconsistent with making money, but usually if that’s the sole reason, it is not very successful.
….giving consumers control is what brought more and more people to the site. They have a sense of ownership and discovery at the same time. If you give users the tools to spread and share their interests with others, they will use them to promote what is important to them.
Launch your product or service before you have funding. See how people respond to it before you have a PowerPoint and business plan – have something people can use, and go from there.
You have to find ways to add value to your members’ lives while being consistent with your brand’s identity.