Adotta una gallina e ti manderemo le uova

Beh…il concetto è quello!!

Bellissima e molto smart operazione di marketing/branding di due produttori televisivi inglesi: Cathy Rogers e Jason Gibb.

La storia

Stanchi della vita frenetica di Los Angeles, si trasferiscono nelle Marche (loro scrivono Le Marche), comprano una decina di ettari di olivi e dopo 2 anni sono pronti per commercializzare olio e prodotti derivati.


Invece di vendere direttamente l’olio su Nudo, “affittano” le piante ai clienti per un anno e ne spediscono poi a casa i loro frutti : olio, sapone ed infusi.

Adopt one of its trees for a year and you’ll receive all the produce from your tree.

The principle is simple: for £75 you can pick your “own” tree for a year and get an adoption certificate. After the olives are harvested, you are sent between 1 and 3 litres of olive oil, a bottle of lemon-infused oil and hand-made olive oil soaps, plus photos of the tree on request. You can also visit your tree whenever you like. Visiting adopters will be given a picnic that they can take to eat under the shade of their olive tree.

I vicini di casa italiani li hanno presi per matti:

It is a marketing approach that has left Rogers’s Italian neighbours bemused. “They think we’re mad,” she says.

Loro si sono dati una spiegazione a questo:

“The reason Italians don’t really understand what we’re doing is because it’s completely normal here to go into the butcher’s and ask where the meat is from. They are much more in touch with their food than we are in the UK.”

Altro che matti…strategia prefetta!!  

– hanno puntato sul lato esperienziale dell’acquisto di un olio italiano

There’s the romance of owning a tiny piece of Italy

– hanno cavalcato l’onda salutista ed ecologista mondiale

…..and helping to preserve an ancient way of life. “And it’s part of the whole organic, anti-GM movement that’s so big in Britain at the moment,”.

– hanno attirato il cliente, COINVOLGENDOLO

(..) attracting consumers by making them feel highly involved with its product.

Che dire, è un’idea che avrei voluto avere io…… 🙂

[Via Influx]

Fonti: Times On line, Rebecca’s Pocket


13 Risposte to “Adotta una gallina e ti manderemo le uova”

  1. pigher Says:

    che buffo, abbiamo quasi gli stessi tempi!!!

  2. kbiba Says:

    l’operazione è simile ma non credo che il pastore l’abbia pensata per primo. 😉

  3. massimo Says:

    salve,mi chiamo massimo,ho 26 anni e vivo in provincia di napoli,purtroppo sono disoccupato ma per passione nella mia campagna ho 10 galline,nel mio piccolo vorrei imitare la sua idea di far adottare una gallina ai miei compaesani o delle citta’ vicino.La mia idea era quella di far adottare una gallina a distanza per avere uova magari per riceverla quando e’ cresciuta.Mi puo dare qualche idea per iniziare? visto che qui a napoli non c’e’ lavoro vorrei are del mio hobby per gli animali una fonte di entrata.che consigli puo’ darmi? come posso fare per pubblicizzare la mia attivita qui nella mia zona e nelle citta’ vicine? cordiali saluti e grazie per la cortese attenzione.

  4. seo checker Says:

    hey there and thank you for your info – I have definitely picked
    up anything new from right here. I did however expertise some technical points using this web site, since I
    experienced to reload the site many times previous to I could get it
    to load correctly. I had been wondering if your web host is OK?
    Not that I am complaining, but sluggish loading instances times will very frequently affect your placement in google
    and can damage your quality score if advertising and marketing with
    Adwords. Anyway I am adding this RSS to my e-mail
    and can look out for a lot more of your respective interesting content.
    Ensure that you update this again soon.

  5. collagen Says:

    Have you ever considered writing an e-book or guest
    authoring on other websites? I have a blog centered on the same topics you discuss and would really like to have you share some stories/information.
    I know my audience would enjoy your work. If you are even remotely interested, feel free
    to send me an e mail.

  6. michael kors outlet locations Says:

    Thanks for any other informative website. The place else may I
    am getting that kind of information written in such an ideal
    means? I have a project that I’m simply now working on, and I have been at the look out for such information.

  7. Joe Says:

    I was curious if you ever considered changing the page layout of your blog?
    Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of content so people could connect with it better.
    Youve got an awful lot of text for only having 1 or 2 pictures.
    Maybe you could space it out better?

  8. Says:

    How are you going to provide feedback?” While this may seem obvious, very few organizations really pay attention to this.

  9. what is vaginal cream Says:

    Pucker up, then pull your finger by way of your lips
    to stop any lipstick from smudging on your teeth.

  10. Save the Marriage Ebook Free Says:

    Remember there is far more than the easy sexual aspect.

  11. marriage Says:

    The answer is to improve your self.

  12. link building Says:

    If I could clone myself ten times I would do all
    the Search-engine Optimization work I want manually.

    I can’t and so I personally use Ultimate Demon as a substitute

  13. Mike Burns Says:

    I don’t even know how I ended up here, but I believed this submit used to be good.

    I don’t know who you are however definitely you’re going to a famous
    blogger for those who aren’t already. Cheers!


Inserisci i tuoi dati qui sotto o clicca su un'icona per effettuare l'accesso:


Stai commentando usando il tuo account Chiudi sessione /  Modifica )

Google+ photo

Stai commentando usando il tuo account Google+. Chiudi sessione /  Modifica )

Foto Twitter

Stai commentando usando il tuo account Twitter. Chiudi sessione /  Modifica )

Foto di Facebook

Stai commentando usando il tuo account Facebook. Chiudi sessione /  Modifica )


Connessione a %s...

%d blogger hanno fatto clic su Mi Piace per questo: