Adotta una gallina e ti manderemo le uova

Beh…il concetto è quello!!

Bellissima e molto smart operazione di marketing/branding di due produttori televisivi inglesi: Cathy Rogers e Jason Gibb.

La storia

Stanchi della vita frenetica di Los Angeles, si trasferiscono nelle Marche (loro scrivono Le Marche), comprano una decina di ettari di olivi e dopo 2 anni sono pronti per commercializzare olio e prodotti derivati.

L’idea

Invece di vendere direttamente l’olio su Nudo, “affittano” le piante ai clienti per un anno e ne spediscono poi a casa i loro frutti : olio, sapone ed infusi.

Adopt one of its trees for a year and you’ll receive all the produce from your tree.

The principle is simple: for £75 you can pick your “own” tree for a year and get an adoption certificate. After the olives are harvested, you are sent between 1 and 3 litres of olive oil, a bottle of lemon-infused oil and hand-made olive oil soaps, plus photos of the tree on request. You can also visit your tree whenever you like. Visiting adopters will be given a picnic that they can take to eat under the shade of their olive tree.

I vicini di casa italiani li hanno presi per matti:

It is a marketing approach that has left Rogers’s Italian neighbours bemused. “They think we’re mad,” she says.

Loro si sono dati una spiegazione a questo:

“The reason Italians don’t really understand what we’re doing is because it’s completely normal here to go into the butcher’s and ask where the meat is from. They are much more in touch with their food than we are in the UK.”

Altro che matti…strategia prefetta!!  

– hanno puntato sul lato esperienziale dell’acquisto di un olio italiano

There’s the romance of owning a tiny piece of Italy

– hanno cavalcato l’onda salutista ed ecologista mondiale

…..and helping to preserve an ancient way of life. “And it’s part of the whole organic, anti-GM movement that’s so big in Britain at the moment,”.

– hanno attirato il cliente, COINVOLGENDOLO

(..) attracting consumers by making them feel highly involved with its product.

Che dire, è un’idea che avrei voluto avere io……🙂

[Via Influx]

Fonti: Times On line, Rebecca’s Pocket

13 Risposte to “Adotta una gallina e ti manderemo le uova”

  1. pigher Says:

    che buffo, abbiamo quasi gli stessi tempi!!!

    http://ilpigher.blogspot.com/2006/12/adotta-una-pecora-distanza.html

  2. kbiba Says:

    l’operazione è simile ma non credo che il pastore l’abbia pensata per primo.😉

  3. massimo Says:

    salve,mi chiamo massimo,ho 26 anni e vivo in provincia di napoli,purtroppo sono disoccupato ma per passione nella mia campagna ho 10 galline,nel mio piccolo vorrei imitare la sua idea di far adottare una gallina ai miei compaesani o delle citta’ vicino.La mia idea era quella di far adottare una gallina a distanza per avere uova magari per riceverla quando e’ cresciuta.Mi puo dare qualche idea per iniziare? visto che qui a napoli non c’e’ lavoro vorrei are del mio hobby per gli animali una fonte di entrata.che consigli puo’ darmi? come posso fare per pubblicizzare la mia attivita qui nella mia zona e nelle citta’ vicine? cordiali saluti e grazie per la cortese attenzione.

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