Google corre in “aiuto” dei giornali……Che buoni!!!!
Tom Phillips, who runs Google’s print operations, said the company was attracted by the $48 billion spent every year in the United States on newspaper advertising. Google, nonetheless, is trying to position itself as a friend of the newspapers 🙂
Some newspapers see Google’s proposed system as a way to increase sales. “Every day in the newspaper we have a fair amount of space we set aside for ads that we are unable to fill,” said Owen Youngman, a vice president for development at The Chicago Tribune. “Google says they can bring us thousands of small advertisers for space we would otherwise fill with house ads, and we say ‘Great.’ ”.
Leggete l’articolo sul NY Times.