Zero Marketing: YouTube

Lo Zero Marketing è il marketing di tutti coloro che hanno un budget pari a zero o quasi per farlo.

Mi piacerebbe fare un elenco degli strumenti più potenti per far "fare marketing" a tutti gli squattrinati del mondo. Comincio da qui.

Ho letto stamattina degli estratti di una presentazione fatta da Jackie Huba (autore di Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force) al Womma che mi ha dato l'idea di questo post.

YouTube has become a creative extension of consumers' passion. Anyone with some free time, a camera and some editing software (say… a $300-$400 total investment) can film and cut their own commercials now, and reach as many viewers as a television network.

…….budget can create more positive buzz for your company (across the globe) than a high-priced superbowl ad (seen perhaps only once, and mostly in the US).

To give you an idea, YouTube enjoys about 40,000,000 views per day. (Yes, you read it right: 40 million.) What's on YouTube? Home-made movies, home-made commercials, etc.


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