Ovvero, adv low-cost a Times Square grazie al consumer-generated media.
Della serie: noi creiamo, voi ditelo in giro!!
As a result of the growing popularity of consumer-generated pictures, videos and e-mail messages on Internet sites like YouTube and Myspace, advertisers are getting consumers to essentially do their jobs for them.
Ma funziona veramente questo approccio molto web2.0??
….the recent display of public toilets set up by Charmin bathroom tissue: Used by thousands in Times Square and viewed by 7,400 Web users on one site alone.
Or Nascar’s recent display of racecars; videos of the event have been viewed on YouTube more than 1,800 times. More than 60 people wrote about the event on their blogs and 60 more spread the word — and pictures — on the Flickr Web site.
PRIMA: billboards e video screen da centinaia di migliaia di dollari
ORA: eventi ed iniziative bizzare da 25.000 a 50.00 $ al giorno
[Via NY Times] Da leggere!!!
